It's Not Manipulation, It's Strategic Communication

As you watch the video, identify the following elements in the three situations:

Elements:

1. Identified the goal

2. Understand your audience

3 Communicate the value (what they get out of the deal/partnership)

4. Express the need (that they both want)

5. Combat resistance

Situation 1 - The professional 

Situation 2 - The personal

Situation 3 - The Ted Talk