Influencer Marketing Glossary

Browse the glossary using this index

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V

VIP Influencer

Influencers with huge followings and who tend to have a greater Reach than Relevance among their followers. Think: Justin Bieber, Selena Gomez, any of the Kardashians. Also known as Celebrity Influencers.

Vocabulary

expertise: expert skill or knowledge in a particular field.

to be fussy:fastidious about one's needs or requirements; hard to please.

inappropriate:not suitable or proper in the circumstances.

Finite: limited in size or extent.

Credible: able to be believed; convincing.

brainstorms: a moment in which one is suddenly unable to think clearly or act sensibly.