Influencer Marketing Glossary

Browse the glossary using this index

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S

sales

ventes

Segment Management Funnel

Visually tracks how influencers and their audiences are moving from being unaware of your brand (Discovered) to engaging with your brand (Engaged) to advocating for your brand (Advocates).

social

Social Impact Score

Measures a brand’s Core Relevance, Extended Relevance, Reach and Extended Reach.

Social Influencer

Anyone with the ability to influence how others think or make decisions through social media.

Specialized fields

Domaines spécialisés

surveys

Enquêtes