Influencer Marketing Glossary

Browse the glossary using this index

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Paid Influence

Focuses on paying social influencers to create content that will see high reach and engagement among audiences.

platform

plateforme

Power Middle

A grouping of influencers that have the perfect mix of Reach and Relevance. Examples include Micro-Influencers and Citizen Influencers with an average of 2,500 – 25,000 followers.

Professional Influencer

Influencers that are known for their expertise in a specific topic. Examples include marketer Gary Vaynerchuk and reporter Anderson Cooper.

purchasing desicions

Desicions d'achat