Influencer Marketing Glossary

Browse the glossary using this index

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M

Mention

A post sent directly to a user by tagging their handle. These campaigns send 1:1 messages directly to influencers.

Micro-Influencer

Part of the Power Middle. They have a relatively large reach but are highly relevant to their audiences, who take their thoughts and opinions seriously. Examples include professional experts, bloggers and social media influencers with about 5,000 – 20,000 followers.