Influencer Marketing Glossary

Browse the glossary using this index

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Impressions

A metric used to show the social impact of Influencer Marketing by measuring the overall exposure a post received. These are the number of people who your post could have been seen by.

In some way, shape or form

D'une manière ou d'une autre

Influencer

Anyone with the ability to influence how others think or make decisions.

Influencer Marketing:

A marketing strategy that involves identifying and engaging with influencers and their audiences in an effort to increase brand awareness, brand-audience engagement, and sales. There are two types of Influencer Marketing: Earned Influence and Paid Influence.

it is debatable

c'est discutable