Influencer Marketing Glossary

Browse the glossary using this index

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G

Gang

Bande / groupe

Gargantuane

A gigantic king noted for his great capacity for food and drink, in Rabelais' satire Gargantua and Pantagruel (1534)

generate

produire

GIF

Very short video clips usually lasting 3-5 seconds and often used for humor. When used well, they can spike engagement on a post.

Global Search

The most successful brands look beyond Twitter to engage influencers on multiple social networks like Instagram and Pinterest. This allows you to search influencers on a range of networks.

Guest bloggers

blogueurs externes