Influencer Marketing Glossary

An unpaid form of influence (think digital word of mouth) that focuses on creating long-term relationships with influencers and their audiences through social media.

Small images used to express objects or emotions and that can be added to texts, emails, and posts on Twitter, Facebook, and Instagram. Basically, they’re fancy emoticons.

The amount of interaction a piece of content sees. For example, engagement rate could be calculated by looking at the number of Likes, Retweets, and Mentions a campaign sees.