Influencer Marketing Glossary

Browse the glossary using this index

Special | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | ALL

C

catchy

attractive and easily remembered

Celebrity Influencer

Well known people that are characterized by their huge followings. Think: Justin Bieber, Selena Gomez, any of the Kardashians. Also known as VIP Influencers.

channels

chaine

Citizen Influencer

The average people you follow on social. Think: Casual bloggers, fans, the person in your friend group or at your workplace who always seems “in the know” and whose judgment you trust.

Click Through Rate

Found by dividing the number of people who clicked on a link by the number of people who were initially exposed to the link. A good way to track success on your Influencer Marketing campaign.

CMO

These are the top-level executives who are probably making the Influencer Marketing decisions within your company.

Concept

Definition

consistent

doing something in the same way over time

consumer behavior

comportement des consommateurs

credibility

the fact that someone can be believed or trusted