Influencer Marketing Glossary

Browse the glossary using this index

Special | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | ALL

B

B grade celebrities

Une personne de second rang

bandwidth

bande passante

be aware of

soyez conscient de

Beggining to wane

qui commence à s'estomper

Benchmark

The act of measuring the quality of something by comparing it with something else of an accepted standard: ... Benchmarking will make greater improvements in the company's services.

Brainstorm

a group discussion to think of solutions to solve problems.

Brand

One or more products manufactured by a company

Brand Awareness

The general amount of recognition that your brand receives. Huge brands like Coca-Cola have a large amount of brand awareness, while a new mom-and-pop shop might have some local brand awareness but zero global brand awareness.